Perspectives
Short essays on how early and growth stage CEOs make decisions where science, technology, and culture converge.
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Early stage decisions are a different job
In a large company, the hard decisions need many people to align. In an early stage company, no one else can make them.
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Why convergence leads to decision overload
Science, technology and consumer culture each have their own standard of proof. Many decisions have to satisfy all three.
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The few decisions you can’t undo
Most early decisions are two-way doors. A few lock in a path for years. The job is telling them apart.
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Treat big decisions as hypotheses
Name the assumption, set the threshold, then test it. Decisions stay adaptable without being reopened every week.